Markensoziologie Kompakt Kurzanleitung Erfolgreiche MarkenfBChrung PDF 780d3024f

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Markensoziologie kompakt – Basics für die Praxis: Eine Kurzanleitung für die erfolgreiche Markenführung (essentials) (German Edition) PDF




by Arnd Zschiesche : Markensoziologie kompakt – Basics für die Praxis: Eine Kurzanleitung für die erfolgreiche Markenführung (essentials) (German Edition)

ISBN : #3658102462 | Date : 2015-06-18

Description :

PDF-3b9ef | Arnd Zschiesche und Oliver Errichiello verdeutlichen mit dieser Einführung in die Markensoziologie, welche sozialen Dynamiken für den Erfolg von Marken ausschlaggebend sind. Denn Markenkraft ist immer das Resultat einer langen Kette verlässlicher Leistungen, die sich zu einem positiven Vorurteil verdichten. Die Autoren beschreiben die sozialen Gesetzmäßigkeiten der Kundschaftsbildung im Umfel… Markensoziologie kompakt – Basics für die Praxis: Eine Kurzanleitung für die erfolgreiche Markenführung (essentials) (German Edition)


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[Pub.28lVY] Markensoziologie kompakt – Basics für die Praxis: Eine Kurzanleitung für die erfolgreiche Markenführung (essentials) (German Edition) PDF | by Arnd Zschiesche


Markensoziologie kompakt – Basics für die Praxis: Eine Kurzanleitung für die erfolgreiche Markenführung (essentials) (German Edition) by by Arnd Zschiesche

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Emotional Branding Paradigm Connecting Brands PDF 3a37e095c

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Emotional Branding: The New Paradigm for Connecting Brands to People PDF




by Marc Gobe : Emotional Branding: The New Paradigm for Connecting Brands to People

ISBN : #1581156723 | Date : 2010-02-09

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PDF-10756 | Emotional Branding is the best selling revolutionary business book that has created a movement in branding circles by shifting the focus from products to people. The “10 Commandments of Emotional Branding” have become a new benchmark for marketing and creative professionals, emotional branding has become a coined term by many top industry experts to express the new dynamic that exists now betwe… Emotional Branding: The New Paradigm for Connecting Brands to People


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Emotional Branding: The New Paradigm for Connecting Brands to People by by Marc Gobe

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Online Marketing Professional Services Frederiksen PDF 95dfe192b

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Online Marketing for Professional Services PDF




by Lee W. Frederiksen : Online Marketing for Professional Services

ISBN : #0982881932 | Date : 2012-06-05

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PDF-ed173 | Professional services marketing is undergoing a revolution. More and more, firms are being found and vetted online, and traditional techniques for generating leads and nurturing prospects are growing less effective. In this groundbreaking new book readers will understand the changing landscape and how to lay the foundation for a powerful online marketing program. Based on primary research of… Online Marketing for Professional Services


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Online Marketing for Professional Services by by Lee W. Frederiksen

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Impact Equation Making Things Happen PDF D4c69a02b

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The Impact Equation: Are You Making Things Happen or Just Making Noise? PDF




by Chris Brogan : The Impact Equation: Are You Making Things Happen or Just Making Noise?

ISBN : #1591844908 | Date : 2012-10-25

Description :

PDF-09a0f | “Anyone can write a blog post, but not everyone can get it liked thirty-five thousand times, and not everyone can get seventy-five thousand subscribers. But the reason we’ve done these things isn’t because we’re special. It’s because we tried and failed, the same way you learn to ride a bike. We tried again and again, and now we have an idea how to get from point A to point B faster beca… The Impact Equation: Are You Making Things Happen or Just Making Noise?


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The Impact Equation: Are You Making Things Happen or Just Making Noise? by by Chris Brogan

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Behind Cloud Salesforce Com Billion Dollar Company PDF Ffdba777e

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Behind the Cloud: The Untold Story of How Salesforce.com Went from Idea to Billion-Dollar Company-and Revolutionized an Industry PDF




by Marc Benioff : Behind the Cloud: The Untold Story of How Salesforce.com Went from Idea to Billion-Dollar Company-and Revolutionized an Industry

ISBN : #0470521163 | Date : 2009-10-19

Description :

PDF-dba7d | How did salesforce.com grow from a start up in a rented apartment into the world’s fastest growing software company in less than a decade? For the first time, Marc Benioff, the visionary founder, chairman and CEO of salesforce.com, tells how he and his team created and used new business, technology, and philanthropic models tailored to this time of extraordinary change. Showing how salesforce.com … Behind the Cloud: The Untold Story of How Salesforce.com Went from Idea to Billion-Dollar Company-and Revolutionized an Industry


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[Pub.23DvF] Behind the Cloud: The Untold Story of How Salesforce.com Went from Idea to Billion-Dollar Company-and Revolutionized an Industry PDF | by Marc Benioff


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Chinesische Markt Ostdeutsche ADAPT Projekt Wirtschaftswissenschaften PDF 6e021b709

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Der chinesische Markt für ostdeutsche KMU: Erfahrungen mit einem ADAPT-Projekt (Wirtschaftswissenschaften) (German Edition) PDF




by Gert Hortenbach : Der chinesische Markt für ostdeutsche KMU: Erfahrungen mit einem ADAPT-Projekt (Wirtschaftswissenschaften) (German Edition)

ISBN : #3824405261 | Date : 2004-05-27

Description :

PDF-e31cb | Am Beispiel China beschreibt Gert Hortenbach wie in einem geförderten Projekt Weiterbildung, Kompetenzentwicklung und praxisgerechte Umsetzung innerhalb eines Jahres realisiert wurden…. Der chinesische Markt für ostdeutsche KMU: Erfahrungen mit einem ADAPT-Projekt (Wirtschaftswissenschaften) (German Edition)


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Marketing Nachhaltigkeit Verantwortung Management Reihe Responsibility PDF 962703c31

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CSR und Marketing: Nachhaltigkeit und Verantwortung richtig kommunizieren (Management-Reihe Corporate Social Responsibility) (German Edition) PDF




: CSR und Marketing: Nachhaltigkeit und Verantwortung richtig kommunizieren (Management-Reihe Corporate Social Responsibility) (German Edition)

ISBN : #3662458128 | Date : 2017-06-09

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PDF-e8212 | CSR und Marketing scheint zunächst ein Widerspruch in sich zu sein. Dieses Buch widmet sich der Frage, wie “echtes” bzw. “authentisches” CSR Marketing gestaltet werden kann, denn viele CSR-Aktivitäten von Unternehmen sehen sich dem Vorwurf des “Green-” oder “Social Washings” ausgesetzt. Die Autoren orientieren sich dabei an folgenden Leitfragen: Wie kann erfolgreiches CSR-Marketing implementiert… CSR und Marketing: Nachhaltigkeit und Verantwortung richtig kommunizieren (Management-Reihe Corporate Social Responsibility) (German Edition)


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McGraw Hill 36 Hour Product Development Courses PDF Db453d326

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The McGraw-Hill 36-Hour Course Product Development (McGraw-Hill 36-Hour Courses) PDF




by Andrea Belz PhD : The McGraw-Hill 36-Hour Course Product Development (McGraw-Hill 36-Hour Courses)

ISBN : #0071743871 | Date : 2010-12-22

Description :

PDF-76260 | Learn the Secrets Behind World-Class Product Development In a world overloaded with new products and services, making a single offering stand out is a Herculean task. Or is it? Market leaders are developing innovative processes that all but guarantee the success of their new products–and now their secrets are available to you. The McGraw-Hill 36-Hour Course: Product Development gives you the cr… The McGraw-Hill 36-Hour Course Product Development (McGraw-Hill 36-Hour Courses)


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Platforms Commerce Advances Business Research PDF C5044d8bf

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Mobile Platforms, Design, and Apps for Social Commerce (Advances in E-Business Research) PDF




by Jean-Éric Pelet : Mobile Platforms, Design, and Apps for Social Commerce (Advances in E-Business Research)

ISBN : #152252469X | Date : 2017-05-17

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PDF-b3e63 | While social interactions were once a personal endeavor, more contact is now done virtually. Mobile technologies are an ever-expanding area of research which can benefit users on the organizational level, as well as the personal level. Mobile Platforms, Design, and Apps for Social Commerce is a critical reference source that overviews the current state of personal digital technologies and experien… Mobile Platforms, Design, and Apps for Social Commerce (Advances in E-Business Research)


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Implementing Word Mouth Marketing Influencers PDF 570de1758

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by Idil M. Cakim : Implementing Word of Mouth Marketing: Online Strategies to Identify Influencers, Craft Stories, and Draw Customers

ISBN : #0470442557 | Date : 2010-01-07

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PDF-a6414 | Learn to capitalize on online word of mouth, leverage its power, and measure results of your initiatives Savvy, strategic, and right on time, Implementing Word of Mouth Marketing is the essential guide for any company or organization needing to understand the dynamics of online word of mouth. This powerful book will coach you to identify your own set of online influencers, craft the stories that w… Implementing Word of Mouth Marketing: Online Strategies to Identify Influencers, Craft Stories, and Draw Customers


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