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Marketing Strategy: Creating Customer Value Through Strategic Marketing Planning – A Management Approach PDF

by Edwin J. Nijssen : Marketing Strategy: Creating Customer Value Through Strategic Marketing Planning – A Management Approach
ISBN : #0792372727 | Date : 2000-12-31
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PDF-036b5 | Creating and delivering superior customer value is essential for organizations operating in today’s competitive environment. This applies to virtually any kind of organization. It requires a profound understanding of the value creation opportunities in the marketplace, choosing what unique value to create for which customers, and to deliver that value in an effective and efficient way. Strate… Marketing Strategy: Creating Customer Value Through Strategic Marketing Planning – A Management Approach
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[Pub.12FYx] Marketing Strategy: Creating Customer Value Through Strategic Marketing Planning – A Management Approach PDF | by Edwin J. Nijssen
Marketing Strategy: Creating Customer Value Through Strategic Marketing Planning – A Management Approach by by Edwin J. Nijssen
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